Based in Durham, NC, Ponysaurus is an independently owned small brewing company that recently expanded to include a Wilmington location. With their iconic mascot and family-friendly atmosphere, Ponysaurus Brewing Co. quickly became well loved by the local community. In the summer of 2022 I had the opportunity to work with one of the co-founders, David Baldwin, right as they were preparing to open their Wilmington location. With the goal of bringing more customers to both locations, we were tasked with providing briefs to address his concerns.